Use the Keyword Table features to easily manage your keywords.
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Overview
The keyword table allows you to monitor the performance data of your selected keywords, organize and categorize them according to your preferences, and make informed ASO decisions based on practical examples.
This tool also helps you evaluate the results of your ASO strategy.
Check this guide about adding keywords to learn about different ways to add search queries to the Keyword Table.
Keywords Data
The table shows all your added keywords with their valuable data:
- Daily Impressions - approximate number of keyword views per day.
- Search Ads Popularity (for App Store only) - the popularity of a keyword, based on App Store searches.
- Difficulty - index that shows the difficulty of app promotion for a given keyword.
- Estimated Installs - approximate number of daily/monthly installs of an app from a specific keyword.
- Rank - the position of an application in the search results of an app store.
- Best Rank - the highest position of an application in the search results of an app store for the last month.
- Movement - the change in your keyword's Rank compared to its position from the previous day.
- Total apps - the total count of applications displayed in the search results for a specific keyword.
- In name - shows whether the app's name includes the keyword, either completely or partially.
- In subtitle / In short description - shows whether the app's subtitle or short description (depends on an app store) includes the keyword, either completely or partially.
- Added on - a date when a keyword was added in the table.
- Rank History - a visual representation showing the changes in Rank over the past several days.
You can learn more about data indicators in Asodesk and how they are calculated here.
Keyword suggestions
Next to each keyword in the table, you will find a column of suggestions. By clicking 'Show Suggestions', you can explore all the app store recommendations related to that specific keyword.
Here you can add new keywords by clicking on the '+' button or remove keywords that have already been added by clicking on the 'x' button:
Favorite keywords
By marking keywords as favorites, you can prioritize and keep track of the keywords that are most important to your application's performance. This feature allows you to access these keywords whenever you need to check their status or make strategic decisions.
To mark a keyword as a favorite, simply click on the star icon next to the keyword in the table. Once marked, these keywords will appear at the top of the table, allowing you to focus on them without having to scroll through all your other keywords.
Tabs
The Keyword Table feature enables you to organize your keywords into different tabs, making it easier to categorize them based on relevant criteria.
To set up a new tab, simply click on the "Add tab" button. Then, select the keywords you want to move and click on Actions with ... selected → Add selected to tab, and choose the specific tab you want to move them to.
Notes and colors
Coloring keywords adds a visual layer of organization, allowing you to quickly identify and sort keywords based on their performance, relevance or strategic importance. For example, you can assign one color to high-performing keywords and another color to under-performing keywords that need more attention.
In addition to color-coding, you can attach notes to each keyword to provide context or reminders about its use. These notes can include insights into competitor strategies, performance metrics, or any adjustments needed to your ASO approach.
To add a note or color a keyword, click on three dots on the right next to a keyword → add note / set color.
You can also add a note or color to several keywords at once. Tick the boxes, then click on Actions with ... selected → Set color / Add note.
Filters
Managing a large number of keywords becomes easier with the use of filters, allowing you to quickly locate specific keywords.
Customize your filters as you wish, then click 'Apply filter' to see the keywords that match your criteria. The table will refresh to show only the filtered keywords, along with the total number of keywords displayed.
To clear a filter, just click the 'x' icon located next to it.
Competitors rank
You can easily assess your competitors' rankings for the keywords you have added by using the Keyword Table.
Simply click on the 'Competitors rank' and select the competitors you wish to analyze. This will display a new column showing their current Rank next to yours.
Click here to find out more about how you can add competitors to your app.
Customizing the table
Customizing the Keyword Table to suit your preferences is easy. You have the option to hide columns that are not necessary or rearrange them in any order you prefer. Simply click on "Set up table" to make these adjustments.
FAQ
Is it possible to quickly select many keywords?
Yes, you can apply bulk actions such as color-coding, adding notes, moving keywords between tabs, updating or removing them for efficient organization and optimization.
To select multiple keywords at once, simply click on the first keyword's box, then hold the Shift key and click on the last keyword's box. This will automatically select all keywords in between.
How often the keyword data are updated?
Daily Impressions and Estimated Installs are updated every 12 hours. Rank is updated at least every 24 hours.
You can check the time of the last update by hovering over the clock icon next to each keyword.
How long the data will be calculated after adding keywords?
Normally, after you add keywords to the keyword table, the keyword data will load within 30 minutes. However, the speed at which keyword data is loaded depends on the number of keywords you are adding at the same time - if you add more than 100 keywords, it will take longer than usual to load.
There is also a locale dependency: the main locales (USA and major European countries) load faster than additional locales.
The presence of a keyword in our database can also have an effect - if one of our users has previously added it, it will load faster than a query that nobody tracks.
What does 'Branded keyword' mean?
This indicates that the word or phrase may be protected by copyright, meaning that someone has established legal rights over its use.
Check this article to learn more about Branded keywords.
Can I export keywords from the Keyword Table?
Yes, you can export your keywords along with their data by clicking on the 'Export as Excel' button located in the upper right corner of the Keyword Table.
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