--- title: Types of keyword data in Asodesk description: Uncover key data metrics that can improve your ASO strategy --- [Skip to content](https://help.asodesk.com/types-of-keyword-data-in-asodesk#main-content) - [English](https://help.asodesk.com/types-of-keyword-data-in-asodesk) - [Русский](https://help.asodesk.com/ru/types-of-keyword-data-in-asodesk) English Show submenu for translations ![Asodesk logo.svg](https://help.asodesk.com/hubfs/Asodesk%20logo.svg) Open main navigation Close main navigation - - [English](https://help.asodesk.com/types-of-keyword-data-in-asodesk) - [Русский](https://help.asodesk.com/ru/types-of-keyword-data-in-asodesk) English Show submenu for translations - [Go to Dashboard](https://hq.asodesk.com/) [Go to Dashboard](https://hq.asodesk.com/) Advice and answers from the Asodesk team - There are no suggestions because the search field is empty. 1. [Help Center](https://help.asodesk.com/?hsLang=en) 2. [ASO Tools](https://help.asodesk.com/aso-tools?hsLang=en) 3. [Getting Started](https://help.asodesk.com/aso-tools?hsLang=en#getting-started) # Types of keyword data in Asodesk ## Uncover key data metrics that can improve your ASO strategy Analyzing different types of data such as app views, downloads and keyword frequency is crucial for any ASO specialist. We present several data indicators that can help you create a winning ASO strategy to effectively promote your app and stand out from the competition. ### Here are the types of data available in Asodesk: - **Daily Impressions** Approximate number of keyword views per day. This estimation is based on an algorithm that factors in search suggestions, non-specific search source settings data, developer consoles, data on active devices, population, and the distribution of operating systems across different countries. **[Learn more in our blog](https://asodesk.com/blog/updated-daily-impressions-why-you-can-trust-them/?hsLang=en)** - **Rank** Rank indicates the position of an application in the search results of an app store. Applications that rank higher in search results tend to receive more visibility and attract more downloads from users. - **Search Ads Popularity** The popularity of a keyword, based on App Store searches. Search popularity is  displayed on a scale from 5 to 100, with 100 indicating the highest level of popularity among users. - **Total Apps** The Total Apps indicator shows how many apps are displayed in search results for a specific keyword. The higher the number of apps, the more difficult it becomes for an app to achieve a top ranking position. - **Keyword Difficulty** Index that shows the difficulty of app promotion for a given keyword. The higher the index, the more challenging it is to compete for that keyword in app promotion. When determining the Difficulty index, our algorithm considers factors such as Daily Impressions, the number of apps ranked, brand indicator, and other internal metrics. - **Estimated Installs** Approximate number of daily/monthly installs of an app from a specific keyword. The calculation of Estimated Installs takes into account factors such as Daily Impressions, app Rank, the number of app reviews and ratings, and various other internal metrics.   --- Need help understanding our products or services? Have a question? Let us know! 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