Uncover key data metrics that can improve your ASO strategy
Analyzing various types of data, such as app views, downloads, and keyword frequency, is crucial for any ASO specialist. We present you multiple data indicators that can help you craft a top-notch ASO strategy to effectively promote your app and stand out among the competition.
Here are the types of data available in Asodesk:
- Daily Impressions
Approximate number of keyword views per day. This estimation is based on an algorithm that factors in search suggestions, non-specific search source settings data, developer consoles, data on active devices, population, and the distribution of operating systems across different countries.
- Rank
Rank indicates the position of an application in the search results of an app store. Applications that rank higher in search results tend to receive more visibility and attract more downloads from users.
- Search Ads Popularity
displayed on a scale from 5 to 100, with 100 indicating the highest level of popularity among users.
- Total Apps
- Keyword Difficulty
Index that shows the difficulty of app promotion for a given keyword. The higher the index, the more challenging it is to compete for that keyword in app promotion.
When determining the Difficulty index, our algorithm considers factors such as Daily Impressions, the number of apps ranked, brand indicator, and other internal metrics.
- Estimated Installs
Approximate number of daily/monthly installs of an app from a specific keyword.
The calculation of Estimated Installs takes into account factors such as Daily Impressions, app Rank, the number of app reviews and ratings, and various other internal metrics.
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