Find & Track: Keyword Manager

Gather the semantic core for your app using Keyword Manager.

 

 

Once you have added your app and selected the country, you can begin using Find & Track and all its tools.

Here, we will review Keyword Manager and its features.

 

Add Keywords

The first tab you will see is called Add Keywords, where you can find keyword suggestions generated by our algorithm based on your app's content. These keywords are relevant to your app and are commonly used by users when they search in app store.

Simply click on a keyword to add it to the small window, the main area for working with keywords.

Once you have added the keywords, you can save them to the Keyword table by clicking on the green button located below the input window.

 

Missing Ranked Keywords

This tool displays which keywords have not been added to the Keyword Table and sorts them based on their position in search results (top 1, top 2-5, top 6-10, etc.).

You can also add all your keywords at once with a single click to streamline the process. Once added, you can save them in the Keyword Table.

Additionally, you have the option to filter keywords based on Daily Impressions and Search Ads Popularity (App Store only).

For example, you can set a minimum Daily Impressions threshold of 100 to highlight the most impactful keywords. 

Missing Competitor Keywords

In this section, you have the ability to analyze any app of your choosing. You can add an app as a competitor or simply analyze its traffic without adding it to your list of competitors.

This feature allows you to assess the ranked keywords of these apps, which is valuable for gathering your semantic core and monitoring your competitors' strategies.

The functionality of this tab is very similar to that of the Missing Ranked Keywords section.

Apple Search Ads Suggestions

This feature is available only for iOS apps. It shows popular keywords based on Apple algorithms.

Text Analyzer

This feature allows you to analyze the full description of your app or even explore the descriptions of your competitors.

The tool provides a table showing the words used, their frequency and the density of each word. It also shows the Daily Impressions for each specific word. From this tab you can add keywords one at a time or all at once. 

You can easily sort keywords by Daily Impressions and apply filters based on word count and density to refine your keyword analysis.

Keyword Shuffler

Here, you can select up to four keywords and shuffle them. Below, you will see all the possible variations of these four keywords.

This feature is helpful for exploring different combinations of keywords to enhance your semantic core. It allows you to discover new keywords that may be beneficial for your app. 

Copy From 

Here, you can select any app you are working with, choose the country, and easily transfer keywords from another app to analyze how they perform for this specific app. By simply copying and saving the keywords, they will be added to the Keyword Table for further analysis.

This small window is very useful for filtering keywords. For example, you can color code certain keywords as you add them.

Let's say you want to highlight the keyword "Google maps" in yellow and add a note indicating that it is a high priority keyword.

Once saved, you can see the labeled keyword "maps" with the high priority note in yellow, making it a helpful tool for keyword filtering.

 

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