--- title: What Is Keyword Boost? description: Keyword Boost refers to incentivized installs that are designed to increase the ranking of your app, typically to the top 3 in the search results for selected keywords. When users download your app us --- [Skip to content](https://help.asodesk.com/what-is-keyword-boost#main-content) - [English](https://help.asodesk.com/what-is-keyword-boost) - [Русский](https://help.asodesk.com/ru/what-is-keyword-boost) English Show submenu for translations ![Asodesk logo.svg](https://help.asodesk.com/hubfs/Asodesk%20logo.svg) Open main navigation Close main navigation - - [English](https://help.asodesk.com/what-is-keyword-boost) - [Русский](https://help.asodesk.com/ru/what-is-keyword-boost) English Show submenu for translations - [Go to Dashboard](https://hq.asodesk.com/) [Go to Dashboard](https://hq.asodesk.com/) Advice and answers from the Asodesk team - There are no suggestions because the search field is empty. 1. [Help Center](https://help.asodesk.com/?hsLang=en) 2. [Keyword Boost](https://help.asodesk.com/keyword-boost?hsLang=en) # What Is Keyword Boost? ### Overview Keyword Boost refers to incentivized installs that are designed to increase the ranking of your app, typically to the top 3 in the search results for selected keywords. When users download your app using a specific keyword, the app store algorithms recognize that people are using that keyword to find your application, thus improving its ranking. Several factors contribute to the app's rise to the top for a search query. It is important to promote a keyword and analyze the results. Success depends on the keyword itself, its position, traffic score, and the number of apps ranked for that keyword. The outcome of the campaign is also influenced by the algorithms of the app stores and the actions of competitors. All installations are done by real users, not bots. This ensures that there are no problems with app stores and you will not be banned, blacklisted or deleted. ### **How Does It Work?** 1. **Log in** to your Asodesk account. [Add the application](https://help.asodesk.com/articles/3519463-add-applications?hsLang=en) you want to boost. 2. **Select a country** where you want to improve your app's ranking. 3. [**Add your keywords**](https://help.asodesk.com/add-keywords?hsLang=en). Your app must be ranked in the top-200 for the keywords you wish to boost. 4. [**Create a campaign**](https://help.asodesk.com/setting-up-keyword-boost-campaign?hsLang=en) in the Boost section. If this is your first time, consult an Asodesk manager for assistance.   After you set up a campaign, users will be tasked with installing your app in the selected country using the chosen keywords. - **Install Process**: Users will install your app, open it, and remove it after two days. - **Ranking Increase**: App Store rankings typically rise within 24 hours, while Google Play rankings may take 2 to 12 days, depending on various factors. After completing the campaign, you have the option to request a report from your manager. This report will provide you with data on the devices used by users.  ### **Cost of Installs** | #### **iOS:** - Russia: $0.26 - Other countries: $0.79 | #### **Android:** - Russia: $0.18 - Other countries: $0.45 | | --- | --- | **For more information, have a look at the other Keyword Boost guidelines: ** - [Setting Up a Keyword Boost Campaign](https://help.asodesk.com/setting-up-keyword-boost-campaign?hsLang=en) - [Keyword Boost Campaigns Risks](https://help.asodesk.com/keyword-boost-campaigns-risks?hsLang=en) - [Keyword Boost FAQ](https://help.asodesk.com/keyword-boost-faq?hsLang=en)   --- Need help understanding our products or services? Have a question? Let us know! 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