Discover which keywords are effective in driving organic installs to your app and which ones contribute the most to your app's organic performance.
Once you have added your app and selected the country of your choice, you can begin using Organic Report features to discover the keywords that drive organic installs for any app.
The chart displayed here provides an overview of the total organic performance over the past two weeks. You can easily view the number of organic installs your app has accumulated. Additionally, on the right side, there is a small window where you can select and analyze any competitor of your choice.
The next section displays the number of keywords that are ranked as the top one for the app. You will find a visual representation highlighting the specific keywords that drive the majority of organic installs.
The keyword table shows all the keywords for which your app appears in search results.
Each keyword has a live button that allows you to view the current search results in an app store.
By clicking on Explore, you will be directed to our Search Explorer tool.
In the table, you can see the Rank of the keyword, as well as the Total installs share it contributes. This percentage represents the total installs driven by that specific keyword for your app.
Next, you will find details on the Daily impressions for each specific keyword, along with the Estimated Installs.
You also have the option to easily sort keywords by clicking on any column header or to save them to Find & Track by clicking on the + button.
If you are looking for an app in a different country or language, you can simply click on the translate to English option. This will provide you with all the keywords translated into English for your convenience.
Additionally, you have the option to export the keywords from the Organic Report. Once exported, you can easily work with them to optimize your textual metadata for better results.
Frequently Asked questions
- What benefits does the integration of App Store Connect provide in the Organic Report?
Integration with App Store Connect will allow you to analyze real data about your app installs and app page views. You will also gain access to detailed Impressions, Product page views and App Units charts.
Detailed instructions for setting up App Store Connect integration can be found here.
- How are Installs distribution by Keyword and Estimated Installs calculated?
By default, the system considers all keywords for which the app appears in search results, along with their traffic score (Daily Impressions), to estimate the number of installations based on factors such as the keyword Rank, app's rating, the number of reviews, and other relevant metrics. This process involves machine learning to generate insights.
With App Store Connect integration, we take the number of App Units from App Store Search and allocate them across keywords based on similar principles as mentioned earlier. This allocation considers factors such as Rank, Daily Impressions, and various other metrics, all aided by machine learning algorithms.
- Why are there so little keywords listed in the table?
Some relevant keywords for your app may not be added to our database, so they are not being shown in the Organic Report. We kindly recommend adding these keywords manually to Find & Track so that they would appear in the Organic Report later with the most up-to-date data on your app's ranking.
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