Keyword Highlights lets you track keyword rank changes across countries, helping you analyze their performance in different regions.
By monitoring rankings globally, you can spot growth opportunities, optimize content for local audiences, and enhance your app’s search visibility. This keeps you competitive and ensures you reach your target audience effectively, no matter where they are.
To access Keyword Highlights, go to ASO Tools and select Analytics → Keyword Highlights from the top menu:
On the page, you'll see your added keywords listed by country and changes in Rank. :
- New Keywords - keywords for which your application has appeared in search results during the selected period;
- Lost Keywords - keywords for which your application has disappeared from search results during the selected period;
- Positive Movement - keywords for which your application is now ranking higher in search results;
- Negative Movement - keywords for which your application is now ranking lower in search results;
You can select a period of time (30 days by default), deselect certain countries if you wish, and analyze the following data:
- Daily Impressions - approximate number of keyword views per day.
- Search Ads Populaty (for App Store only) - the popularity of a keyword, based on App Store searches.
- Rank - the position of an application in the search results of an app store.
- Rank history - a visual representation showing the changes in Rank over the past several days.
The Live Search button provides a real-time view of the search results for the selected keyword, simulating how it would appear within the app store.
The next button displays the top 20 applications for a keyword, along with information about the app's price, category, latest release and rank history. You can then view a full list of search results by switching to the Live Positions tool.
The rocket button allows you to promote your app for a keyword using the Keyword Boost feature.
You can also export data from Keyword Highlights for further analysis.
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