Favorite Keywords shows you all the statistics for the keywords you have marked with a star in the 'Keyword Table'. This feature allows you to easily track and analyze how well the keywords important to you are doing over time, providing insight into their search volume, ranking positions and overall effectiveness.
To access the Favorite Keywords tool, go to ASO Tools and select Analytics → Favorite Keywords from the top menu:
On the page, you'll see all your favorite keywords listed by country.
You can select a period of time (30 days by default), deselect certain countries if you wish, and analyze the following data:
- Daily Impressions - approximate number of keyword views per day.
- Search Ads Populaty (for App Store only) - the popularity of a keyword, based on App Store searches.
- Rank - the position of an application in the search results of an app store.
- Rank history - a visual representation showing the changes in Rank over the past several days.
- Top 5 Apps for the keyword.
The Live Search button provides a real-time view of the search results for the selected keyword, simulating how it would appear within the app store.
The next button displays the top 20 applications for a keyword, along with information about the app's price, category, latest release and rank history. You can then view a full list of search results by switching to the Live Positions tool.
The rocket button allows you to promote your app for a keyword using the Keyword Boost feature.
You can also export data from Favorite Keywords for further analysis.
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