Track and assess changes in your ASO strategy through informative keyword distribution charts and keyword rankings analysis.
To get started, simply add the app you're interested in and select a country.
The first feature you'll encounter is the Keyword ranking distribution chart, which provides valuable statistics on the daily ranking of keywords for your chosen app in a specific country.
You have the flexibility to select the specific time period you're interested in, or choose from the predefined periods available. For instance, you can opt for the last 360 days, offering a wealth of data for your analysis.
The color scheme visually indicates how each keyword is performing in relation to your app's overall performance.
This feature provides a clear and illustrative view of keyword dynamics, allowing you to assess the effectiveness of your ASO specialist's work and determine if the ASO optimization has been successful. It offers a comprehensive overview of keyword performance and changes over time.
Next, you can explore the Semantic chart, which displays the number of keywords ranked and their specific positions.
You can also explore the dynamics of rankings of various keywords, providing a clear visual representation for analysis. This allows you to compare keyword performance between the first and last dates you selected.
Next, you will find a table containing all keywords that had Rank and Daily Impressions during the selected timeframe. You can view each keyword that your app is indexed for, along with its performance trends.
This data can be exported for further analysis.
Additionally, you have the option to translate all keywords into English for easier understanding.
By clicking on "live," you can instantly see the current search results for a specific keyword. After that, if you want to explore, then it will redirect you to Search Explorer.
Previous Daily Impressions reflect the number of impressions recorded on the initial date of your selected period in a specific country.
Current Daily Impressions represent the impressions on the final date of your selected period.
Search Ads Popularity metric indicates the popularity data obtained from Apple Search Ads.
There are also insights into both the previous and current Ranks, offering a comparison between the Rank on the first date and the Rank on the last date of your selected period.
You can easily track keywords directly from this table. By clicking on the plus button, selected keywords will be automatically added to the table in Find & Track, where you can further analyze and work with them.
Furthermore, at the bottom of the page, you can also track changes in metadata. This includes modifications like changes in the app's name, subtitle, description or versions during the selected period. This convenient feature allows you to easily view the basic information of the app by simply scrolling down on the page.
Furthermore, you have the option to select competitors and track their performance as well. Your added competitors will be displayed on the right side of the keyword ranking distribution. If you have already got any app as a competitor, simply click on it to view relevant data.
Explore our guide on how to add competitors here.
If you wish to analyze another app, you can easily type its name or paste URL here to access its statistics.
This feature allows you to monitor your competitors, observe any changes they make, and even export their complete lists of ranked keywords for further analysis.
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