Track and check changes to your ASO strategy using charts that show how keywords are used and how well they perform.
To get started, simply add the app you're interested in and select a country.
The first feature you'll encounter is the Keyword ranking distribution chart, which provides valuable statistics on the daily ranking of keywords for your chosen app in a specific country.
You can choose the time period you're interested in, or select from the predefined periods available. For example, you can choose the last 360 days, which gives you lots of data for your analysis.
The colour scheme shows how each keyword is performing compared to your app's overall performance.
This feature provides a clear and illustrative view of how keywords are performing, allowing you to assess the effectiveness of your ASO specialist's work and determine if the ASO optimization has been successful. It gives you a full picture of how well your keywords are performing and how they have changed over time.
Next, you can explore the Semantic chart, which displays the number of keywords ranked and their specific positions.
You can also explore how the ranking of different keywords changes over time, and see this information clearly on a graph. This allows you to compare how well keywords performed between the first and last dates you selected.
Next, you will find a table containing all keywords that had Rank and Daily Impressions during the selected timeframe. You can see each keyword that your app is indexed for, and how its performance has changed over time.
This data can be exported for further analysis.
Additionally, you have the option to translate all keywords into English for easier understanding.
Click on "live" to see the current search results for a specific keyword. If you want to explore further, it will then take you to Search Explorer.
Previous Daily Impressions show the number of impressions recorded on the first day of your chosen time period in a particular country.
Current Daily Impressions show the impressions on the last day of the period you chose.
Search Ads Popularity metric indicates the popularity data obtained from Apple Search Ads.
You can also see the Ranks for the first and last days of your chosen period. This shows you how your Rank has changed over time.
From this table, you can easily track keywords. Just click the plus button and the keywords will be added to the table in Find & Track. There, you can do more analysis and work on them.
You can also track changes in metadata at the bottom of the page. This includes changes to the app's name, subtitle, description or versions during the selected period. This handy feature lets you quickly see basic information about the app by simply scrolling down the page.
Furthermore, you have the option to select competitors and track their performance as well. Any competitors you choose will be shown on the right of the keyword ranking distribution. If you have already added a competitor, just click on it to see the information you need.
Explore our guide on how to add competitors here.
If you wish to analyze another app, you can easily type its name or paste URL here to access its statistics.
This feature lets you keep an eye on your competitors, spot any changes they make, and even export their full lists of ranked keywords for more analysis.
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