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Overview
Localization remains crucial for users worldwide to find and install your app. While traditional localization focuses on adapting your app for a specific market, ASO benefits from an additional layer: cross-localization. This approach allows keywords from at least two different locales to be indexed and appear in search results across various App Store regions.
What is cross-localization on the App Store?
With character limits in metadata fields, many of us wish we could squeeze in just one more keyword. Fortunately, cross-localization makes this possible. Because the App Store indexes keywords from at least two locales in each region, you can extend your keyword reach by optimizing metadata in multiple languages. For example, in the US, Apple's algorithm considers keywords from both English (US) and Spanish (MX) metadata, effectively increasing your available keyword space.
Check our article on 14 App Store Optimization Tips to discover effective visual and textual strategies for increasing your app’s visibility and downloads.
App Store Localizations in Asodesk
Asodesk provides a table that shows all the current cross-localisations available on the App Store. This table is a useful resource for app developers and marketers, as it allows them to easily see which keywords from different places are being indexed in different regions.
The table is regularly updated, making it an essential tool for anyone looking to improve their ASO efforts.
To access the table, go to ASO Tools, then select Page builder → App Store Localizations from the top menu:
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