We will explain the several important components of App Store Optimization and link to relevant articles on our blog for further reading.
Semantic Core Collection
A semantic core is an organized set of relevant phrases that users might enter into the search bar when looking for apps like yours. This forms the basis of your ASO strategy and increases your visibility in searches, thereby boosting your visibility in search results.
Metadata Optimization
Optimizing app metadata means improving titles, subtitles, and descriptions using key phrases strategically placed within them. This helps your app rank higher and appear more relevant to potential users.
Competitor Analysis
Competitor analysis involves studying similar apps to understand which keywords they rank for and how they structure their store listings. This helps you find new opportunities and refine your own approach.
ASO Audit
An ASO audit is a full review of your app’s current optimization — keywords, visuals, ratings, and more. It uncovers vulnerabilities and progress made over time, helping to make smart, strategic changes.
ASO Performance Tracking
Tracking ASO performance means monitoring trends in keyword rankings, impressions, and conversion rates over time. This allows you to measure the effectiveness of your efforts and adjust your strategy accordingly.
Visual Optimization
Visual optimization concentrates on app store assets such as icons, screenshots, preview videos, and improving their use to increase the conversion rate and make a great first impression on users.
Localization Strategy
Localization involves modifying the metadata and visuals of an application for different languages and regions. This process helps attract new markets and enhances visibility in non-English countries.
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