Compare your conversion rate to the market average.
The CVR Benchmark tool analyzes conversion rates on the App Store, providing valuable insights for both apps and games. This analysis covers a wide range of data from 100 countries around the world, allowing users to understand how their apps are performing in different markets.
By examining these conversion rates, you can identify trends, benchmark your performance against competitors, and ultimately optimize your strategies to increase user acquisition and engagement.
To access CVR Benchmarks, go to Stores Analytics and select CVR Benchmarks from the top menu:
The tool shows 2 types of conversions: from Impressions to App Units and from Product Page Views to App Units separately for 4 sources: App Store Search, App Store Browse, App Referrer, Web Referrer.
It is possible that you may not see data for your category in certain countries. The CVR Benchmark tool only displays data for categories and countries where we have access to app data from the App Store.
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