If you're starting a keyword boost campaign, you may have several questions in mind. Rest assured, we're here to provide you with the answers you need.
How does our system count the optimal number of installs?
Our system automatically calculates an estimated number of installs, but it does not guarantee specific results.
Several factors contribute to the app's rise to the top for a search query. It is essential to boost a keyword and analyze the outcomes. The success depends on the keyword itself, its position, traffic score, and the number of apps ranked for this keyword.
The outcome of the campaign is also influenced by the algorithms of the app stores and the actions of competitors.
How does boost system work in different countries?
Motivated CPI users switch their Apple IDs/Google Play accounts to the required country.
Why do reported install numbers not align with tracking services like Itunesconnect, Fabric, and Google Analytics?
Data from app store consoles may not always be precise and may not capture all user views and app installs. To accurately track your installs and identify the specific devices that installed your app, it is recommended to use specialized platforms like Apps Flyer, which are considered the most effective tools for this task.
After completing the campaign, you have the option to request a report from your manager. This report will provide you with data on the devices used by users.
Why does an ordered number of installs does not match daily installs?
There are few causes:
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Determining an exact batch can be challenging since real people are the ones performing the installs.
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Some installs were partially not counted (check the first question).
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The volume of installs may be limited if you have already ordered too many incentivized installs. It's important to note that our algorithms take into account the recommended number of installs.
How does the data from installations impact the app store ranking?
When users download your app using a specific keyword, the app store algorithms recognize that people are using this keyword to find your application, thus enhancing its ranking.
Safety of installations data
All installations are carried out by real users, not bots. This ensures that there are no issues with app stores, and you will not face any bans, blacklisting, or deletions.
Why an application may not increase in rank, but instead decrease or get lost in search results for a keyword that was boosted during the campaign?
The exact workings of store algorithms remain a mystery, leading to uncertainty about why an app's ranking may decrease instead of improving during a campaign. It is possible that a bug in the algorithm could be at play.
Additionally, fluctuations in your regular download rates or ranking position can also impact the effectiveness of your campaign.
How long can effect from motivated installs last?
Maintaining a top 3 ranking for a keyword depends on the competition for that keyword, the duration of the campaign, the app's rating, its visuals, and user engagement. Discuss this with your manager to get more specifics.
Top rankings can sometimes last for months, but that's uncommon. It occurs when users prefer a certain app over competing apps in the top search results.
What are the terms for the users who do motivated installs? Do they start an app after installing it?
To ensure that an install is counted, users must both download and launch the application. Unfortunately, we are unable to track whether the app is actually opened for technical reasons.
Once a campaign has begun, it is important to note that no modifications can be made to:
- Release new updates;
- Change the description or visuals on the app's page;
Doing so could potentially lead to errors for users who engage in motivated installs.
Avoid running Apple Search Ads campaigns simultaneously with keyword boost campaigns targeting the same keywords. This can lead to user confusion, potentially causing them to download your app from the ads instead of organically through the boosted keyword strategy.
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