On Google Play, the search results depend on the query. If you enter a non-branded query on a narrow topic, such as “traffic police fines download” or a branded query like “Facebook”, the app with the largest number of downloads will be in first place highlighted by a large card in the cluster output.
Google Play will show cluster output, that is, several blocks of recommendations from Google, which separate the search output between the first and second app. Only in cluster output will screenshots of apps appear in search. Google Play can also show a time-limited event below the first app here.
Search results for branded query in Google Play
If the query is general, such as “fitness”, you will see a list of apps related to this query. Here Google Play can also show time-limited offers from related apps.
Search results for general query in Google Play
This list of apps may appear for certain branded queries, although the criteria for its display are unclear.
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